Onboarding Project | Mera Monitor

MeraMonitor – Onboarding Strategy

Product Name - Mera Monitor

Product Stage - Finding Product Market Fit

Product Description - Employee Monitoring Software for Remote, Hybrid and in-office Employees

Key Features - Employee time tracking, Task tracking, Periodic screen captures

Advanced features - Live monitoring, live recording

Global Competitors - Teramind, ActivTrak, HubStaff

Domestic Competitors - TimeChamp, TeamLogger, We360.ai

Current Product Stage - Finding Product Market Fit -

Free software distributed and used in - 20 companies : 500+ users

Paid Customers - Started 15th May - 3 companies - 120 employees

Product price - $3/user/month - Currently running inaugural discount of 50%

Acquisition Strategy Report -

About the Product

The product was concieved as a result of COVID defining the new ERA of Workplaces - aka WFH 9Work from home). The huge number of people WFH need to be monitored, for efficiency, and also ensuring security.

The product was launched in Jan 2024, and distributed free to first 20 companies. During this stage lots of feedback was received, and incorporated in the software.

Company started looking for paid customers around early April.

Understanding the User -

To understand the users, I have spoken to Business owners of our TWO paid clients -

1. Deepak Mendiratta - Founder of PlanCover an Insurance company - running trial with 50 employees

2. Vikas Bahri - Founder, Rechner IT Systems - using MM with 30+ employees

3. Team members with AAPNA Infotech (internal usage) - MeraMonitor is a product built by AAPNA, and used internally

3.1. Aasif Ansari - IT Infrastructure Lead

3.2. Susmita - HR

<<Detail interview results given below>>

Defining the Ideal Customer Profile -

	ICP1	ICP2
Profile Name	Mid Size Servicing Firm	Small Business
Designation	IT Head	Owner
Industry	IT, Finance, BPO	IT, Finance
Company Size	3 to 5 Million	1 to 3 Million
Number of Employees	100 to 250	Less Than 100
Location	India	India
Apps Being Used	Office 365, Tally, HRMS, Payroll, Project Mgmt	Office 365, Tally, Payroll
Age	30+	30+
Influencers	Business network IT Head HR Head	Business network Seniors in company HR Head
Blockers	Several employees will object	Several employees will object

Additional Inputs regarding ICP

Jobs to be Done (JTBD) -

Please find modified table below

ONBOARDING TEARDOWN -

Please find the onboarding teardown on Google slides - https://docs.google.com/presentation/d/1J33odZTv8ShtLvgsIy_Ln74RjsNzTvYqRwx49nmODy8/edit?usp=sharing

ATTACHED AS PDF - Mera Monitor Onboarding Teardown - June2024.pdf

Free 30-Day Trial Form Teardown (THIS SECTION IS ADDITIONAL)

Mandatory Contact Number:
- Problem Statement: The trial form has the contact number as a mandatory field. Users may be hesitant to share their contact number at the initial touchpoint, which can lead to users not continuing with the Free Trial journey.
- Why This Matters: Users are often cautious about sharing personal information, especially during their first interaction with Mera Monitor. Making the contact number optional could improve completion rates.

Email Validation:
- Problem Statement: The system does not perform email validation upon entry to check if the email address is already associated with an existing organization in the Mera Monitor system. System does not send account activation email.
- Why This Matters: User did not receive any activation email and communication which is resulting confusion and frustration. Validating emails early in the process ensures a smoother onboarding experience.

Organization Name Validation:
- Problem Statement: The system should validate the organization name entered by the user to check if the organization is already onboarded.
- Why This Matters: User did not receive any activation email and communication which is resulting confusion and frustration. Validating organization name early in the process ensures a smoother onboarding experience.

User Feedback Mechanism:
- Problem Statement: There should be a mechanism for users to create issues or suggest improvements in the onboarding process.
- Why This Matters: Allowing users to provide feedback directly during onboarding helps identify pain points in real-time and shows users that their input is valued, leading to continuous improvement and user satisfaction.

ACTIVTION MATRIX - (THIS SECTION IS MODIFIED)

Reasons for the Activation Matrix -

Based on the nature of the ICP, once the above 4 actions are completed, we can confirm this customer to be active, and can then focus on ensuring retention.

Implementation -

Based on this activation matrix, we are in the process of defining the following -

The activation points to mark the customer database at the various points
An activated customer report, which utilizes the defined touchpoints to define and list activated customers.

END OF REPORT